Across the country campaigns have sprung up urging educated youth to come out and vote. For some it is a brand-building exercise. Tata Tea's Jaagore campaign, in association with urban reforms advocacy, Janaagraha, is a wake-up call that blends with the stimulants it hawks. Actor Aamir Khan would like youth to regard the casting of the ballot not as a vote for but a vote against - a protest against everyone and everything that harms the nation.
Ubhay Kumar
http://contactofindia.com
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